6 Of The Best Cinco De Mayo Campaigns Of 2022
Now more than ever, consumers are telling brands: “basta de tonterías” — cut the bullshit — when it comes to cultural appropriation. So this year, in honor of Cinco de Mayo — a celebration commemorating Mexico's 1862 victory over the French Empire at the Battle of Pueblo — brands are ditching the offensive costumes and celebrating the rich stories, culture and flavors of Mexico. Here are some of the best Cinco de Mayo campaigns of the year.
Source: thedrum.com