by Brian Griffin | Campaign Asia
Articles written by Brian Griffin
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Leaders from Vero and On Purpose, the first Asia-based PR agencies to sign the Clean Creatives pledge, wish more businesses stood by the industry's moral imperative against fossil fuel influence; saying that prioritising integrity over profit is a decision worth celebrating.
In light of the recent global COP28 agreement to transition away from fossil fuels and ASCI’s directives to curb greenwashing in the Indian communications space, Campaign India attempts to understand where Indian agencies stand on the matter, and the stance adopted by them when it comes to working with such clients
In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?