BBCNEWS Breakfast June 4, 2024 06:26:00
How do you do it? answer — get yourself a digital twin. you make a virtual copy of your entire business and try stuff out in that first. alasdair keane's been to see the makers of dettol, who are trying to assess whether they can make their new products more sustainable or not. we use these kinds of products every day, from cleaning table tops to personal hygiene and health. these brands are made by one company, called reckitt, and the industry to get them from factories to our homes is fast—moving and comes with a big impact on the planet. not huge, but important that we look at that carb...