Bolton agency wins tender for Edge Hill University
by Stephen Chapman Absolute has won a 4-way tender process to work on Edge Hill University’s 2022 student recruitment campaign. The university said that next year’s marketing would be more critical than normal, due to Covid-19. “In the current climate, it’s more important than ever that we’re able to stand out in a crowded marketplace,” explained Rebecca Montgomery, Head of Recruitment Marketing from Edge Hill. “Absolute presented some really creative ideas that aligned with the Edge Hill brand and we’re excited to be working with them to develop the concept for our 2022 camp...