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Shifting the story of global operations onto a sustainable footing. howz ambitious goal is to see the m.s.c. label on a third of fish products by twenty thirty. the m.s.e. promoted this figure at the seafood expo global in brussels the world's largest seafood trade fair. the m.s.c. calls itself independent and nonprofit. however the board of trustees of the m.s.c. foundation is dominated by representatives of the seafood industry. the m.s.c. receives a licensing fee for every fish product sold that bears its logo that adds up to almost seventeen million euros a year and that figure is rising. ...

We use that time to travel to munson e r five hundred kilometers to the south. to seeing on tonya's what is the king of tuna who we met at the conference in hugo. he gives us permission to film in the port of his tuna factory. to he kong has just come into port a fishing vessel with the m.s.c. label. valuable yellowfin tuna is being unloaded. we'd like to go on board to talk to the crew or to the observer who was on the trip to count the dead dolphins. but the company's press officer says it's out of the question. eventually they allow us to interview the captain jose.

That letter. what can you do as a consumer to protect life in the oceans many people eager to make the right choice rely on the blue logo of the m.s.c. the marine stewardship council it's a widely trusted label and tires supermarket chains now stock exclusively m.s.c. certified seafood products. toughens if you choose m.s.c. products. yes or no but i don't know if it makes any difference unless. this seal of sustainability was founded by the world wildlife fund and the food industry but how trustworthy is it. we're on a journey around the world to find out. eco fish is

I. didn't. see invited us for a meeting they wanted to certify some of the species here but we cut ties with them because they were also negotiating with the industrial fleet owners about the same fish stocks. the m.s.c. only wants to certify the stocks of a certain species but not that they are being fished by sustainable methods and we don't want the m.s.c. . i think any m.s.c. is a fraud that helps the industrial fishing fleets the consumers are completely unaware they go into the supermarket see the m.s.c. logo and believe it guarantees the sustainability of the product. but they have no

Shifting being story globalization's onto a sustainable footing. how's ambitious goal is to see the m.s.c. label on a third of fish products by twenty thirty. the m.s.e. promoted this figure at the seafood expo global in brussels the world's largest seafood trade fair. the m a c calls itself independent and nonprofit. however the board of trustees of the m a c foundation is dominated by representatives of the seafood industry. the m.s.c. receives a licensing fee for every fish product sold that bears its logo that adds up to almost seventeen million euros a year and that figure is rising. ever...