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Californians can get fish tacos for less than $1 on National Fish Taco Day: Here's where

Rubio’s turns 40 on Jan. 25, which also happens to be National Fish Taco Day, and is celebrating by offering some of its West Coast customers 99 cent fish tacos on one day only.

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Rubio's upgrades loyalty program

Rubio's Coastal Grill is launching an updated rewards program, enabling guests to cash in points for free drinks, desserts, tacos and entrees. Designed to be simple and add value to every purchase, the program marks a change in structure since…

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Rubio's releases three new taco concepts with Chef Richard Blais -

Rubio's releases three new taco concepts with Chef Richard Blais -
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Will these LTOs increase fast casual traffic?

Will these LTOs increase fast casual traffic?
Brands have always use limited-time offers to give customers new reasons to visit their stores, but they are doubling down on that strategy as people are finally out of quarantine.
BurgerFi has created the Dunkaroos Shake. Provided.
May 12, 2021
Brands have always use limited-time offers to give customers new reasons to visit their stores, but they are doubling down on that strategy as people are finally out of quarantine, Marie-Claude Laprade, vice president of foodservice strategy and customer marketing for Rich Products Corp., a provider of wholesale food products and ingredients.
"Overall, we are expecting a lot of LTO activity picking up over the spring and summer as operators are eager to drive traffic and consumers are ready to try new foods," Laprade told Fast Casual in an interview.

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Rubio's exiting from bankruptcy

Provided
Dec. 23, 2020
Rubio's Coastal Grill will exit from Chapter 11 by year's with its debt reduced by more than $35 million, now that the U.S. Bankruptcy Court for the District of Delaware has confirmed the California-based chain's restructuring plan
"We said at the outset that this would be a swift passage through the reorganization process, and it has been — despite the challenges of operating restaurants in today's environment," CEO and President Marc Simon said in a company press release. "With a significantly improved balance sheet, new long-term financing and a seasoned management team, Rubio's is well-positioned to respond to any COVID-related challenges and thrive as a leader in the industry for years to come."

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Rubio's Coastal Grill Receives Court Approval of Joint Prepackaged Plan of Reorganization

Rubio’s Coastal Grill Receives Court Approval of Joint Prepackaged Plan of Reorganization
December 22, 2020
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Rubio’s Restaurants, Inc., a fast casual restaurant chain specializing in coastal Mexican food, best known for its award-winning Original Fish Taco, announced that the U.S. Bankruptcy Court for the District of Delaware has confirmed its Second Amended Joint Plan of Reorganization.
This important milestone means that Rubio’s will emerge from the Chapter 11 process with a strengthened capital structure, improved financial stability and enhanced liquidity to support continued operation of its restaurants. The company is scheduled to complete its financial restructuring by the end of the year, as expected.

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