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Some of the best people to carry marketing messages to children are children. they are called "kidfluencers." they produce content than can reach billions. like this video from 10—year—old ryan from texas. this has been watched more than 2 billion times. youtuber tiana from nottingham was treated like a pop star when she met fans of her toy review channel at a shopping centre, aged just 10. kidfluencers make money in a couple of ways. first, the traditional way. companies pay them to promote their products. when kidfluencers have built a large following, there's a second, more lucrative wa...

Cancer awareness month and right now you're going to meet a kid who has beat cancer three times and now he and his mom want to do something to help families go through what they've gone through. ryan was first diagnosed with leukemia when he was 3 years old. he relapsed at age 9 and again just in the last year at age 13. he understands the pressure of rushing to the emergency room in a really dire situation and needing to just grab a bag full of necessities to go. this is why ryan and his mom christi decided they were going to launch got your backpack. they raised money to put together go bags...

Leave? yeah. i want to ask you to take me to that moment when you heard for the third time that you had beaten this thing. what was that like? what did they say to you? >> i don't remember the third time as much as the second time. >> oh, that's okay. what about the second time then? >> the second time i was playing with a friend of mine, and then, like, my mom got a call and then like she said i was cancer-free and i started like bawling basically. >> okay, chrisity, how about you? >> well, the thing about blood cancer is that, i mean, at least with ryan, it's been pretty easy to get him in r...

You just grab the thing that's right by the door. >> and that's just where you keep it obviously. >> yeah. >> because you know the time is going to come when you have to grab and go. >> ryan and kristi, we are so happy you're better. we'll be following you, ryan, you know that. we're praying for you, buddy, and chrisity, you guys are fierce and you're an inspiration. >> thank you. >> and we just wish the very best of everything for you. >> thank you. >> absolutely. grab your backpag -- got your backpack program, exaccuse me. get your go bag there and you can find it online so you can get som...

Gosh, ryan, i mean, there are people who wish they could have survived three times and you're only 14 years old. talk to me about how you do that? how do you beat cancer three times? i mean, the strength. >> there's no really magic to it. you just can't give up on yourself. you have to always realize who you're fighting for and who like who wants you to survive. that's basically what got me through. >> you have a lot of people supporting you? >> uh-huh. >> yeah. christi, the other thing i think that is the takeaway for people who are watching this is, i mean, as parents, we can not even begin ...