When It Comes to Creators, Brands Have Never Had More Options
As the creator economy continues to grow, so do the types of people who exist within it.
Source: adweek.com
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CMOs Should Watch For These Cognitive Biases
We sometimes overvalue our own opinion instead of listening to research or consumer insights.
Source: adweek.com
The Metaverse Doesn't Always Stay in the Metaverse
Actions in the metaverse can drive real-life behavior—and vice versa.
Source: adweek.com
Brands That Survived the Pandemic Met New Societal Needs
Putting people first means thinking about what your brand can do to fulfill their basic needs.
Source: adweek.com
Investing in Upper-Funnel Marketing Is a Long-Term Play
Shutterstock is focused on capturing extensive data to gauge effectiveness.
Source: adweek.com