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That is us talking about gulf state franchises of british brands, but let's now turn to a massive us brand that has arrived on british shores, and if that is not a massive handbrake turn, i don't know what is. darren styles, you are the managing director and the publisher of rolling stone uk edition. what made you think that an all—american magazine would work over here right now? well, a number of factors, really. i think politically — rolling stone is fundamentally a music magazine. it has music as its core, but it has also always been political, sometimes with a small p, sometimes with ...

Political, sometimes with a small p, sometimes with a big p, and also about film and tv. and in terms of — you were talking about netflx earlier. in terms of how people consume television and music now on a volume previously unseen, the range of choice that exists. i think as a commentary piece, rolling stone, then as now, does an amazing job. 550,000 subscribers across the us see rolling stone every month. and so i think with the way that the magazine market has changed in the uk, the music magazine market in particular — over the last year or 18 months there has been some attrition and s...

It has music as its core, but it has also always been political, sometimes with a small p, sometimes with a big p, and also about film and tv. and in terms of — you were talking about netflix earlier. in terms of how people consume television and music now on a volume previously unseen, the range of choice that exists. i think as a commentary piece, rolling stone, then as now, does an amazing job. 550,000 subscribers across the us see rolling stone every month. and so i think with the way that the magazine market has changed in the uk, the music magazine market in particular — over the las...

It has music as its core, but it has also always been political, sometimes with a small p, sometimes with a big p, and also about film and tv. and in terms of — you were talking about netflx earlier. in terms of how people consume television and music now on a volume previously unseen, the range of choice that exists. i think as a commentary piece, rolling stone, then as now, does an amazing job. 550,000 subscribers across the us see rolling stone every month. and so i think with the way that the magazine market has changed in the uk, the music magazine market in particular over the last yea...

Rolling stone uk edition, what made you think that an all american magazine would work over here right now? ~ :, magazine would work over here right now? ~ . ., , magazine would work over here right now? . ., , ., , now? well, and factors, really. rolling stone _ now? well, and factors, really. rolling stone is _ now? well, and factors, really. rolling stone is fundamentally | now? well, and factors, really. | rolling stone is fundamentally a music magazine but it is also always been political, sometimes with a small pea, sometimes with a big pee, and also about film and tv. and in terms of ne...