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Your chief content officer said you've gone from being the enfant terrible to a troublesome uncle, acknowledging the fact that you're an older organisation. he put out a commissioning document in april titled here comes trouble. he says he wants to give a voice to the unheard, say the unsayable and show the unseen. but then i'm looking through today's channel 4 schedule and there's frasier, undercover boss usa, couples come dine with me, countdown, a place in the sun, great house giveaway, sun, sea and selling houses. that doesn't feel like it's a network which is saying the unsayable. that's ...

Because those things lose lots of money. you would never think every time, "how do we make it bigger? "how do we go further? "how do we set the global standard?" we know that one factually because it was in the market before and no one did it and it is in the market in every other territory and no one covers it in the way we do. i suppose what i'm trying to understand is whether there is a disconnect between the programming that channel 4 is offering the uk and the world, and how channel 4 sees itself. so for example, in cats, your chief content officer said you've gone from being the enfant t...

More than others did. you know, the last paralympics in beijing, the winters, we put an entirely disabled presenting crew on it. you would never do that if you were trying to cover it, but also make money, because those things lose lots of money. you would never think every time, "how do we make it bigger? "how do we go further? "how do we set the global standard?" we know that one factually because it was in the market before and no one did it and it is in the market in every other territory and no one covers it in the way we do. i suppose what i'm trying to understand is whether there is a d...

Because that was in the market. right? and channel 4 picked up. since we took it, we've invested multiple times more than others did. you know, the last paralympics in beijing, the winters, we put an entirely disabled presenting crew on it. you would never do that if you were trying to cover it, but also make money, because those things lose lots of money. you would never think every time, "how do we make it bigger? "how do we go further? "how do we set the global standard?" we know that one factually because it was in the market before and no one did it and it is in the market in every other ...