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Embrace the chaos. chaos is what you are going to get. all these liberals who say that donald trump, stop tweeting, why would he give up his most effective tool? is not going to do that. embrace the chaos. try to match them. they are not matching the moment or the message or even a communication tool to be able to utilize those things that can help them advance or deny donald trump's agenda. >> i think the reception to meryl streep's remarks last night and hollywood has been overwhelming. they like it. >> bret: she stood up. she is meryl streep. >> they put down donald trump for saying she is ...

>> hope it's not kabuki theater because i don't juan anyone you're talking about to open their kimono. i want to talk about a tweet that donald trump sent out, reading nobody should be allowed to burn the american flag. if they do, there must be consequences, perhaps loss of citizenship or a year in jail. caitlin, while this may be donald trump's views, can you explain the relevance given all that he's got to do, why put out this tweet, make this statement now? >> well, there's a couple different theories to trump's twitter behavior. we know that he sees it as a communication tool, particularl...

He put that to the side in the final two weeks of the campaign. he was starting to get a lot of credit and people i were looking for reassurance and he is back to old habits. >> the 60 minutes interview he did, he talked about how much he values twitter as a communication tool. he doesn't use e-mail and sees twitter as an effective way to talk to his supporters and talk to people and send a message. the problem for him is that he is no longer just appealing to the base with which the twitter and the tweets was effective. rallying their support and so forth. he is speaking to a broader audience...

1992. he had no political experience. he was a billionaire running, but in a third party context. now you have trump hijacking the republican party and establishment doesn't know what to do. just like obama back in '08 was the blackberry guy, that was the new technology of the moment. donald trump is the twitter maestro. he's learned how to use that communication tool like nobody's business. he seems to win the media conversation every day since he's entered the race. >> all right. that's one part of what could become. you could argue it's made history already. let's talk to where you are stan...

The other broadcast networks, blahs of declining viewership, time shifting to vcrs, nows as that's a pot of goal. time warner cable and other cable systems don't want to give up that cash flow, and that's why neither party looks good in this and neither party looks particularly sympathetic because it is a fight about money in which both sides want more and more and more. people just want to watch their tv. they don't want to hear before the this stuff. >> shepard: those companies are loaded with money. the last time it happened in this market, might have been fo 5 but the cable company puts a ...