How Zydus Wellness is trying to regain Complan's lost glory
How Zydus Wellness is trying to regain Complan's lost glory Tarun Arora, CEO, Zydus Wellness said that the company, to begin with, is investing massively to improve the penetration of the Complan brand in mass markets Ajita Shashidhar | January 7, 2021 | Updated 01:19 IST Remember the popular jingle 'I am a Complan Boy, I am a Complan Girl'? This popular ad campaign, which had successfully driven home the belief that Complan was the best nutrition supplement for a growing child through the eighties and nineties, somehow lost its way over the years. Frequent change of hands - from GSK to Kraf...
Source: businesstoday.in