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Consumer and regulatory pressure means all eyes are on businesses to deliver on their sustainable packaging goals - but can innovative solutions really deliver promised environmental gains?
It's just one solution for the problem of plastic.
A TikTok video from Hero Packaging has highlighted just how much of an uphill battle compostable packaging is fighting right now.
A new study found that 60% of products labeled as compostable do not fully break down in home compost.
This B2B startup is selling plastic granules, which are the raw materials for packaging industries. These granules are melted and formed into films which are then converted into the packaging of different sizes and shapes.