BBCNEWS World Business Report June 4, 2024 13:37:00
You know, the kind of arrangement where a big name personality lends their name — and creative input — to a big name brand. we sent the bbc�*s north america correspondent michelle fleury in new york to speak to one of them to find out what is driving this new trend and ask the big, awkward question: are they qualified? the grammy award—winning music mogul with the midas touch. his latest partnership with a german streetwear brand saw him open a concept store in his home town miami. but he is notjust the hyper man, he is also the chief creative officer for the brand, a title he does not...