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Andrew sullivan's column this week that he saw it as kind of going too far and being not tolerant. but again, it feels to me like we kbet to say where we spend our money. >> absolutely. in the next decade or so, we're going to see even more consumer activism and shareholder activism as a way of holding corporate decision making accountable. so that point about have we gone too far? there are ceos who donated to mitt romney and john mccain. they didn't get protested against. one of the things i see from this example is that on the issue of marriage equality, it's no longer contested ground. you...

Walmart mom to put her foot down and say you need to change your ways. >> a couple things. remember it's important to keep the focus on the political arena as well because we do need legislation but also on the corporate arena. there's various things. not just social media. it's consumer activism. and for people that are outraged at what happened. it is financial support. it takes a lot of financial support for groups like the violence policy center. bring handgun control. the mayors organization. but the point that i want to make here is -- and i'm seeing this happen many times with corporate...

Of touch. somehow, they feel that this bullying thing, you know, is going to help them build support among american citizens and guess what, at the decline of union jobs and unionization that happens in most industries, wealth has gone up. mazel tov. >> unions ares last way we have. >> brenda: let's talk about this particular thing that happened. >> this particular case, you know, boycotts are the most american thing we can do and i'm happy to see that the market has spoken in another way, another way of consumer activism, but we had the american revolution and the boston tea party and the civ...