Unilever Dropping 'Normal' Supports Social Causes, An Essential Driver Of Purchases
10th March 2021 Following yesterdayâs announcement by Unilever that all its beauty and personal care brands will have the word ânormalâ removed from advertising and packaging in a bid to push an inclusivity message, an analyst has highlighted that such moves are becoming important sales drivers. Amira Freyer-Elgendy, Consumer Analyst at GlobalData, said: âRemoving descriptors such as ânormalâ, alongside other inclusivity actions such as the companyâs promise to stop digital alterations to the bodies and skin colour of models in their campaigns, illustrates t...