How to Leverage Your Customer Journey for Your Content Strategy
PHOTO: maggie hung | unsplash More content is not always a good thing. I once worked for a company that had over 30,000 pieces of content, most of which was introduced to the target audience in one fell swoop with no strategic plan. Only 2% of that content was ever viewed. What that told me was people were creating content without intent. Who is the audience? What were they looking for? How should it be disseminated? How did it fit into the overall go-to-market and content strategy? How to keep it going? Thereâs a much smarter way. Letâs explore, shall we? We'll look at the follow...
Source: cmswire.com