Snap, Alter Agents and Omnicom Media Group Release New Data on Immersive Nature of Mobile Video
Snap, Inc., Omnicom Media Group, and Alter Agents today released the findings of new research into the shifts in video content consumption and engagement among millennials and Gen Z. The study identifies the emotional impact of viewing video on mobile platforms, providing data to help brands understand how behaviors have changed during the COVID-19 pandemic.
Source: yahoo.com