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Adobe, the global leader in digital creativity software, kicked off Adobe MAX 2023, announcing over 100 major innovations
Photo editing will never be the same
Adobe has announced Firefly 2 which includes a new "Generative Match" feature that seemingly spells bad news for photographers.
Adobe and other imaging companies launched the Content Credentials symbol as part of the Coalition for Content Provenance and Authenticity (C2PA).
Adobe's Firefly Image 2 generative AI model can create even better fake photos. But Adobe's Content Credentials feature can help police them.