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Wondrlab wins television and digital mandate for Rebel Foods’ Ovenstory Pizza Wondrlab’s content platform will oversee the business, helping Ovenstory Pizza craft and execute its communication strategy across mainline and digital touchpoints Delhi, April 07, 2021 Leading national pizza chain from the house of Rebel Foods, Ovenstory Pizza, has awarded its creative mandate across television and digital platforms to Wondrlab. Wondrlab’s content platform will oversee the business, helping Ovenstory Pizza craft and execute its communication strategy across mainline and di...

Wondrlab has won the mandate for nutrition-based healthcare brand ‘Possible’. Possible focuses on correct and easy-to-follow nutrition regimens rather than strenuous weight-loss diets. Wondrlab will help the brand build awareness and formulate a repositioning strategy within the Indian market, with a go-to-market plan for wider reach. Advertisement With the Possible business win, Wondrlab has now introduced a disruptive and path-breaking remuneration model, offering clients a new objective-based, sweat and investment-led fee structure. The communications startup said it has ‘mo...

March 10 2021, 10:50 am | BY Kim Shaw | No Comments Singapore-based MNC, Dole Packaged Foods, has introduced their first ever campaign ‘Parent Tensions’ to launch Dole Juice Gel+ in India. The brand is a global leader in growing, sourcing, distributing and marketing fruit and healthy snacks. It sells a full line of packaged shelf stable fruit, frozen fruit, dried fruit, and juices.   The campaign, Parent Tensions, showcases different facades of parenting by reiterating ‘Parenting hamesha good hona zaroori nahi, jelly hamesha bad hona zaroori nahi’ with a whole new product rang...

The business will be looked after by Wondrlab’s content platform Delhi, March 02, 2021 Martech company Wondrlab has bagged the creative duties for FMCG giant Emami’s power brand Navratna. The business will be looked after by Wondrlab’s content platform. The new mandate covers integrated duties for two of Emami’s flagship brands, Navratna Cool Talc and Navratna Cool Oil. To kickstart this association, Wondrlab will conceptualise a high-decibel summer campaign for both brands. Advertisement Confirming the appointment of Wondrlab as their creative agency, Anupam K...

MensXP’s Angad Bhatia speaks on the amalgamation of content and commerce 28 Jan, 2021 - 08:49 AM IST     |     By indiantelevision.com Team     KOLKATA: As a top-rung digital publication dedicated to men’s lifestyle, MensXP has been going through a massive transformation since adding commerce to its bouquet. The switchover from being a media entity to full-fledged retail operations wasn’t easy or hiccup-free, but the new segment has gradually emerged as one of the fastest growing lines of business, adding 45-50 new marketplaces, direct-to-consumer (d2c) brands every month, r...