Page 14 - Content Provider News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Alison kosik live at the stock exchange. before we talk about the changes for us, tell me about the deal. >> reporter: here's the deal. aol is buying that left-leaning "huffington post" website that you mentioned for $350 million. here's what web traffic marketers say. they say "huffington post" has pretty good readership and aol has a bigger reach. the fact is aol has been struggling. the acquisition is considered a bigger deal for aol trying to put its name back on the map because its traditional business model is in fact dying at this point. you know, it's really been buying up small compan...

Charge a person's credit card without ever meeting them. luke wilson steps in and says, i can make this more legit. >> i'm a customer and i get my credit card statement at the end of the month and it says something like -- [ muted ]. >> right. i might have buyer's remorse because my wife's not going to be very happy. if it says something like 24/7 billing company, nobody knows what that means, safer for everybody involved, it's a win-win situation. the consumer gets what they want, the content provider get what they want, the content provider get what they want, and we make 10% by handling the...

Really are, and i tell you what, they're doing so at everybody's peril. we're in a time now where we have data driven creative and we have data-driven services, location-based services and part of the way it works, it knows a little bit about you. it knows where you are and basically the part of the country you're in, and it knows the kind of things you like to do, and if you use that information as an content provider or advertiser, you can make the content more relevant. it can be abused, but it is not generally abused. what the congress and the senate and the political people are jumping on...

It's much more amazing than a laptop. >> reporter: so he says. but even he, who owns an apple store, says you don't have to have it. that's the key, will people be willing to spend $500 to $800 for a wonderful toy, cool, works well as a content provider, movies, photographs, file sharing, that sort of thing, e-books. but you don't have to have it. h . >> also it does cost a lot. but mike, it is interesting. i just got an opportunity to actually hold on to it for the first time and play with it a little bit. it was totally different than what i thought it would be. i figured you'd have to call ...