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Mention in which the newscaster actually said how horrible it was without ever mentioning who was behind it. do you think this was one of those exercises in faux outrage that makes you feel good and then it goes away? >> yeah. all outrage at this point pretty much is. how many people tonight are watching the show just for the first time and heard of odd future? >> yes. >> i think it's been pretty effective market king for them as well. the guy who i want to sit down and talk to after all this is the guy who thought left turn do you up, a euphemism for assaulting women. >> yeah. >> like cool ad...

Spills salsa on his 49ers jersey. the stain turns out to look a lot like joe montana. people come from far and wide to see the stain, praying that it's a sign the 49ers win. but the spell is broken when his wife washes the jersey. she turns out to be a ravens fan. the tag line on the ad -- "no stain is sacred." i like that. that was a cool ad. i did like that one. >> that was cool. >> and of course the commercials were not limited to just the tube. advertisers jumped right on social media. especially when the superdome went dark. i forgot to send my part of the light bill check this month. my ...

Mention in which the newscaster actually said how horrible it was without ever mentioning who was behind it. do you think this was one of those exercises in faux outrage that makes you feel good and then it goes away? >> yeah. all outrage at this point pretty much is. how many people tonight are watching the show just for the first time and heard of odd future? >> yes. >> i think it's been pretty effective market king for them as well. the guy who i want to sit down and talk to after all this is the guy who thought left turn do you up, a euphemism for assaulting women. >> yeah. >> like cool ad...

>> let's bring in our news nation political panel, i am a stoddard. let's get to the ad wars that we're watching here. donald trump, the man who loves the tang, probably loves for people to call him cool. he probably hates this ad. >> it was hysterical to hear his criticism and it really reminds you of the risk he took in embracing donald trump as a great supporter. they've done a bunch of fund-raisers together. he thanks him frequently and this is the peril. >> what if he's right? >> he might be right but it creates an awkward situation for mitt romney. the thing with the cool ad, when mccain...

Know, he might be cool. but four years later, have his policies help you. i think young voters are a group that the president will struggle to revive enthusiasm with this time around. at the same time, it is not, it is a struggle for cross roads, the super pac trying to go after him. as they focus grooms, they find out people really like president obama and they're struggling to find a tack that's not too mean. >> and where people have found him likable, then it is so easy for the obama campaign to come back with their retort, if you will, which are images of him the day osama bin laden was ki...