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>> and they're finding that people are stopping using facebook as much as they used to and they're just using this. because you can also get your posts and your feeds on it. this is really something by mark zuckerberg to burst into the next generation of facebook. sglnd a what about that? he was interviewed on the "today" show and he was asked the question about the coolness factor. let's take a look. >> we pay attention to every m demographic in every country. >> he pays attention to the demographic of every country? he could have said, yes, we're all for young kids and we really are trying t...

>> he does define the word humble. what's been the public reaction to this latest revelation, if you like? >> yeah, i mean this is a pope who knows how to get people talking and they're certainly talking about this bouncer revelation. there is people calling him the velvet rope pope. >> that's cute. >> a former spokes -- former speechwriter for president obama suggested that we write a sit-com about the pope's experience and call it "heaven can wait and so can you." and then there are some people who on our blog and other places are saying we get it, pope francis. you're cool. now we need to k...

$70 million in taxpayer money to sell this bad deal to them, well, when they start asking me, why are they doing that, it is because they have to sell something that doesn't make economic sense. in philadelphia, you can buy a plan for 75 bucks a month. under obama care, a similar plan is 195 bucks a month. we are paying more so other people can get health care and never going to get benefits. >> you have to talk $75 to $195, when you make it real, i think they'll respond. talk about the coolness factor, you talk about younger voters, they think obama is cool, leftism is cool. obama and mom jon...

Sell this bad deal to them, well, when they start asking me, why are they doing that, it is because they have to sell something that doesn't make economic sense. in philadelphia, you can buy a plan for 75 bucks a month. under obama care, a similar plan is 195 bucks a month. we are paying more so other people can get health care and never going to get benefits. >> you have to talk $75 to $195, when you make it real, i think they'll respond. talk about the coolness factor, you talk about younger voters, they think obama is cool, leftism is cool. obama and mom jones, not cool, leftism, not cool. ...

Where they are. on yahoo news, on facebook, share shall content. >> bill: we have to have a epublica candidate who tweets? >> yes. but one of the most interesting parts of our study is it is not necessarily a coolness factor. in fact before any of the political questions were asked in the survey that kristen d we asked younger voters describe how they view themselves. coolness made it into the single digits. wanted to see themselves as cool. they want to be seen as hard working, intelligent and competent and responsible. >> bill: those are all hallmarks of the republican party earn it. work ha...