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Money. starbucks has done something pretty innovative here where can you pay for your products using your blackberry or iphone. what they have done is created a digital version of the gift card so if you have the app it's very easy to set up. once you get to the register, you see the barcode reader here. the barcode is right here on the app, the digital version of your gift card. boom, just swipe it, and your coffee is paid for. now the mobile payments industry is something that is really growing a lot of the one of the hottest silicon valley startups is a company called square. they have crea...

Simmered with proprietary seasonings and spices. we want some guidance on this so you don't have to look further than the wisdom of that taco bell chihuahua. >> i want taco bell. >> but i don't want every last thing that is in a taco. there's a way why they say you don't want to see how sausage is made. >> after the meat is ground up, the broth used to boil the liver is added to the sausage mix for flavor. all of the ingredients must be terrorly mixed. >> yummy. okay, not that hungry. but the point remains, we're not talking about a five-star restaurant, but a five-layer burrito that cost 99 c...

I think the core customer is people who currently or pretty much, you know, taco bell is 100% there's 88% beef. they say this, our seasoned beef recipe contains 88% quality usda inspected beef, 12% seasonings, spices, water and other ingredients that provide taste and texture and moisture. i hate when they write about food having texture and moisture. taco bell is threatening to countersue over these claims. in conclusion, let us not ask for whom the taco bell tolls. it tolls for anyone who has ever been hungry at 3:00 in the morning and said what's open now? that is for whom the taco bell tol...

Something so real in front of you. this is real meat. >> this partnership is paying off on both sides. putting the impossible burger on the menu for the first time, they saw a lift in sales in 26% in a few weeks. >> we put a big marketing push behind it. i think people were excited, curious. it drove a lot of people to our restaurant. >> it made them curious, but the taste had them coming back. the impossible burger is one of the top three sellers. >> up to 75% of consumers were seeing it and are hard core meat eaters. it's driven great business for them. it's their core customer that keeps co...