Amazon vs. Shopify: Keep an Eye on the Battle - Multichannel Merchant
Amazon vs. Shopify: Keep an Eye on the Battle April 21, 2021 There’s a behind-the-scenes battle going on between the two biggest ecommerce platforms in the U.S. that could have big implications for merchants. After much media speculation at the end of 2020 about whether Amazon would launch a service to go head-to-head with Shopify—or perhaps acquire Shopify outright—Amazon bought an Australian company that could help it compete directly. Here’s why the rivalry matters to online merchants, and how understanding it can help retailers select the right ecommerce channels for their goals. ...
Source: multichannelmerchant.com