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Reclaiming the beard: How the pandemic has changed the face of male grooming

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Male grooming is having a moment. Across the world, restrictions designed to curb the spread of the coronavirus, followed by a reticence to return to barbershops, have led to a boom in online demand for men’s grooming products.
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A survey by Money.co.uk has revealed that online searches for “best beard trimmer to cut hair” have increased by 5,233 per cent, year on year. Meanwhile searches for “best skincare for men” and “how to shave your face” have gone up 175 per cent and 156 per cent, respectively, as men have started investing more time and energy in their daily grooming habits.

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