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What the Future of Adventure Travel Looks Like

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If there’s one thing that the travel experts we talked to agree on, it’s that the future of adventure travel is bright despite the unprecedented challenges presented by the global pandemic. “There is nothing in my 35 years in the adventure travel business that comes close to this,” says Ben Bressler, CEO of the sustainable-travel company Natural Habitat Adventures. “But if 9/11, SARS, and the financial collapse of 2008 taught us anything, it’s that adapting quickly is vital, and that we’ll come out the other end more resilient.”
That’s especially the case for adventure travel, which by its very nature has all the makings of a post-pandemic antidote, with its focus on small group outings, less touristed destinations, and wide-open spaces. According to an ongoing survey by Destination Analysts, a tourism research and marketing firm, more than half of American travelers say they plan to avoid crowded destinations

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