New research reveals untapped opportunities for Print
Insight Report Highlights: 80% of print buyers express the need for more creative input from their print providers 86% said they would welcome advice on combining print with the digital elements 75% of brand marketers interviewed want their PSPs to be more consultative Canon Europe (www.Canon-europe.com) today launches the results of its latest Insight Report – ‘Creating Customer Value’ – which reveals the changing demands of the print buyer and the untapped opportunities for PSPs and in-house print rooms. The research uncovered that fewer than 20% are fulfilling the needs of their cu...
Source: africanews.com