Aura, formerly Priminter, redefines offering with accessories
In addition to the recent name change of this division of Groupe Pochet, both the teams and product portfolio were reorganized to focus on an accessory-based offering. This approach adapted to new brand and consumer expectations is meant to enhance creativity, flexibility and sustainability, according to Aura Director, Anne Bariaud. Since Priminter had joined Groupe Pochet via Qualipac in 1993, the offering had been focused on two different businesses: promotional products and packaging...
Source: premiumbeautynews.com