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The chatter in the state is he is probably in the lead. >> and this, of course, just to give our viewers a little bit of context, the republican primary we thought was between two members of the house that got really nasty, and we had this third businessman come up out of nowhere. >> right. he spent the most money. he had some creative ads. he carried around cardboard cut outs basically saying they're interchangeable. they're creatures of d.c. and i'm the guy who is not. and the ads have been actually really creative and he spent the most money. he closed positive. his last tv spot was positiv...

let's talk about what he gets bailed out. we do know that just about half an hour ago his wife left his home which is located about 20 minutes from now. not sure if that's any sort of indication in terms of whether or not he might be released soon. currently being held on $250,000 bail. if he's able to post bail, don, he'll be unvery tight restrictions. he'll essentially be under house arrest. he'll have to wear an electronic monitoring device while he's under house arrest. in addition to that, he'll not be allowed to have my contact with victims or possible witnesses in the case and...

>> yeah. zero calories. >> what are you trying to say? >> oh, no, no, no, you're not fat. >> pepsi max. zero calories, maximum pepsi taste. >> what did you think? >> it's fun. it's entertaining. but is it going to sell pepsi? the biggest problem is people remembering the creative ads. the ridley scott ad for apple, 1984, considered the most entertaining and most creative. actually, apple sold less computers in '84 rather than more. >> okay. but your philosophy that you're espousing here, the fact is they keep doing it. these guys, the advertisers keep putting in the money -- >> sure. >> -- dev...