Quorn kicks off 2021 with major marketing push on sustainability
By Kevin White2021-01-13T12:17:00+00:00 Source: Quorn The brand has also unveiled new colour-coded packaging, designed to make it easier for shoppers to ‘find their favourites’ Quorn has unveiled a new, multimillion-pound marketing push for 2021, designed to encourage shoppers to lower their carbon footprint by reducing their meat intake. The meat-free giant’s ‘Helping the Planet One Bite at a Time’ campaign will launch on Thursday, with VOD, social media, PR out-of-home and in-store activity. It will build on the brand’s partnership with Liverpool FC by encouraging fans to go...
Source: thegrocer.co.uk