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  Provides an insight into the work from home life for parents, in a hilarious take. A balanced representation of both parents having to work around their children’s antics while working, as well as taking care of their home. And the tagline, “Parenting hamesha good hona zaroori nahi, jelly hamesha bad hona zaroori nahi” definitely relieves the pressures of ideal parenting. However, much remains to be known of Dole Juice Gel + as a “healthy jelly” product.  

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

The ad sends out a very important message in an interesting way: change starts at home. The increased responsibility of childcare is quite burdensome for new mothers. Men should naturally share these responsibilities, out of choice. As we say in our training programmes, except breast-feeding, everything else can be done by men. What is interesting is that the ad doesn’t just show the man preparing to take care of the newborn, but also preparing his son for the new arrival in the family. Congratulations to the team for a film that perfectly fits the brand identity with a very relevant socia...

  The ad highlights the need to be compassionate, caring and empathetic. It features children as the protagonists which should help initiate conversations in families about these values. The ad with the child using the statue command to stop his mother running to meet the demands of her family members and making his father agreeing to make tea for himself is interesting.  

Dr Sharada reviews nine ads from last week Each one of us is looking for better times in 2021 after the harsh experience of the pandemic and the havoc it caused in our lives. Returning to normalcy seems to be the overwhelming desire. The ads showcased in this edition of 'Creative critique' resonate the dominant desires and sentiments of the people as we enter the new year. The message conveyed in the ad is very profound and inspiring as well. The difference that one person can make to the world is brought out well. There have been many inspiring stories of young people reaching out to margi...