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Best Media Info: Campaigns from Ogilvy, McCann Worldgroup, Leo Burnett/EssenceMediacom, MullenLowe Lintas and Lay’s have been shortlisted| Advertising News
Best Media Info: Through this platform, emerging talents can now virtually immerse themselves in the world of Cannes Lions, and judge top campaigns in real time| Advertising News
Creatives in UAE create a fantasy game to predict Cannes Lions winners
DUBAI: A team of UAE-based creatives has launched “The Loudest Roar,” an interactive prediction platform for the advertising industry’s premier awards program, Cannes Lions, which takes place next month. Founded by Chirag Khushalani, Tobbi Vu, Teena Mathew, and Jack Rogers, “The Loudest Roar” aims to become the “fantasy league” for awards festivals, according to a company
Next month's industry wingding will throw a spotlight on issues around relationships between creativity and effectiveness.