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Mumbai: Sheela Foam Ltd's consumer-facing brand Sleepwell has announced the appointment of the independent agency RepIndia as its mainline agency for brand communication for all brands and categories under the Sleepwell brand umbrella. With its new approach of digital-first consumer communication, Sleepwell has entrusted RepIndia with its creative and digital portfolios
Account won followed by a multi-agency pitch
Account won post a multi-agency pitch
Mumbai: Creative digital agency Sociowash has won the social media mandate for Big Bazaar. The mandate, which was won through a competitive pitch process, will be managed by the agency's Mumbai office. With digital presence taking a higher priority for all the brands out there, Big Bazaar plans to amplify its social reach through platforms like Facebook, Instagram and more
Mumbai: Tea start-up Chaayos and Ghee & Turmeric - a north Indian food brand have appointed platform-first agency Wondrlab to handle their creative mandates. The mandates cover integrated solutions for both brands. Given that winter is a key season for tea aficionados, the martech start-up aims to highlight the new positioning of the brand by introducing a refreshing campaign