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A little fiery, we're always just like friend first. friends first. >> jeremy and steven, avid climbers wrote a proposal for a climbing gym. they went their separate ways after graduation but continued to pursue their idea. >> we have the capabilities so we figured out why not. >> from the start their roles have been define. jeremy works in finance in boston came up with projections and models and he and steven pitched the idea to their families. hen they brought on a third friend. >> do you want to be a part of this. we trust you. i said yes but i want equity. and so that's how i got into the...

You know, we can find at least a few thousand in a city of 11 million willing to do it at a price that makes sense. >> they also brought on a third friend from college to round out the team. >> they're like, do you want to be part of this? you have natural skills to run the business. we trust you. and i said, yes, i do, but i want equity. and so that's how i got into the mix. >> lance is the operations guy. he can sell anyone anything. great at sales and marketing and pr. i'm the creative type. i can, you know, design and build. jeremy's the financier so with my vision, jeremy's capabilities, ...