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Some of the world's biggest luxury brands. >> we could never afford to open a store here at, you know, the stage of company that we're at. and if you do, it's such a long-term bet. so you're really kind of taking an unnatural risk. being a part of a community in retail is very important. and kind of understanding the fabric of what you're going into, what we found is, our customers definitely here in brookfield place they're walking through here. and it's a great location for us. so, it's a low cost way to test markets. that gives us the ability to the then make longer-term bets. which we will...

Small business. >> all right. holly, thank you so much. >> thank you so much. >> really appreciate. best of luck with holiday season. >> thank you so much. it will be exciting. le. >> anyone knows renting retail space can be a costly investment. but one company is trying to change that. self-labeled as the airbnb of retail space, appear here is making it easy for online retailers to find a place of their own in some of the hottest shopping districts in new york, london, and paris. ♪ it all started with an idea. ross bailey wanted to sell a line of beautifully designed t-shirts celebrating th...