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The big book of modern american political tactics. however wrong or dishonest it is, it can work when you get out ahead of the public, when you are out ahead, when you're able to define your opponent before they can define themselves. you can take their best quality, and you can twist it to make it bad. it's sort of astonishing when you look back at it from a distance, but when this karl rove tactic works it really works. when it doesn't work, though, it really, really doesn't work. take the scott brown versus elizabeth warren senate race that is shaping up in massachusetts. karl rove and his ...

Country can do for you not what you can do from your country, been on your own and cutting your own way. talk about jfk did for taxes. i think they are really effective going to the president's own party to showing the difference. >> andrea: what do you think about the comparison? >> juan: it's an effective ad. if you are watching you think oh, gee, everybody loves bill clinton these days. his numbers through the roof. popular guy. >> andrea: throbbing heart through the ad. >> juan: in an earlier segment, you said he screwed half the base. >> kimberly: we're not sure about that. >> juan: he is...

Anyone today? rich or poor, middle class? >> no. >> this morning, obama going to unveil a new tax on american. >> higher taxes. >> taxes, taxes, taxes. >> i personally don't believe he ought to be raising taxes. it won't solve the problem. >> political stunt, not a solution. bill full of tax increases. >> pass that bill. >> pass this bill. >> pass this bill. >> president obama, it's time to attack problems not people. >> andrea: so the strategy there by this group is to try to make even barack obama look out of the main stream. brian, do you think it's an interesting tactic? this ad, they are ...

Country can do for you not what you can do from your country, been on your own and cutting your own way. talk about jfk did for taxes. i think they are really effective going to the president's own party to showing the difference. >> andrea: what do you think about the comparison? >> juan: it's an effective ad. if you are watching you think oh, gee, everybody loves bill clinton these days. his numbers through the roof. popular guy. >> andrea: throbbing heart through the ad. >> juan: in an earlier segment, you said he screwed half the base. >> kimberly: we're not sure about that. >> juan: he is...

Anyone today? rich or poor, middle class? >> no. >> this morning, obama going to unveil a new tax on american. >> higher taxes. >> taxes, taxes, taxes. >> i personally don't believe he ought to be raising taxes. it won't solve the problem. >> political stunt, not a solution. bill full of tax increases. >> pass that bill. >> pass this bill. >> pass this bill. >> president obama, it's time to attack problems not people. >> andrea: so the strategy there by this group is to try to make even barack obama look out of the main stream. brian, do you think it's an interesting tactic? this ad, they are ...