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..does building it mean that users are going to follow? well, joe tidy has been trying to find out. there's a land grab taking place online. people and companies are racing to plant theirflags in virtual worlds. big brands with prime real estate in the real world are expanding fast into these crypto metaverses. but the true land grab is taking place in virtual worlds powered by bitcoin—style cryptocurrency technology. in these virtual worlds, everything's for sale. you can buy land as non—fungible tokens or nfts. this is like virtual real estate. in the same way that you own the deeds to a...

Marcs do we have? enough, i'm told. right. meanwhile, there seems to be a bit of a land grab going on for metaverse territory. yeah, multinational companies like nike, gucci, adidas and walmart are investing millions. but seeing it's a way off from becoming a reality... virtual reality. ..does building it mean that users will follow? joe tidy has been trying to find out. there's a land grab taking place online. people and companies are racing to plant theirflags in virtual worlds. big brands with prime real estate in the real world are expanding fast into these crypto metaverses. but the true ...

Are expanding fast into these crypto metaverses. but the true landgrab is taking place in virtual worlds powered by bitcoin—style cryptocurrency technology. in these virtual worlds, everything's for sale. you can buy land as non—fungible tokens or nfts. this is like virtual real estate. in the same way that you own the deeds to a house when you buy it, if you own the nft of the land, the plot is yours. and there has been an explosion in interest. according to metaverse platform analysts at dappradar, nearly $2 billion has been spent in the past year on metaverse land. but it's notjust big ...

Benjamin Jensen represents clients in litigation and regulatory compliance matters involving technology, data privacy and cybersecurity. He is a member of the firm’s Intellectual Property + Technology and Business Litigation Groups, as well as the Data Privacy + Cybersecurity Team.