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Joran bush's efforts to sell social security privatization, when reagan left office, support for social spending was higher than it was coming into office. and maybe give a slightly different speech it would be different. >> what about presidential speeches they give at an event, the challenger explosion, things like that? >> that is what i call nonpersuasive. right it is symbolic. it is important and i don't know as well whether that can have an effect on public opinion but it isn't clear what kind of effect it would have. what i'm sort of interested in this article is how do you get things d...

Prisons in america, we can have culture changes in our prisons. >> some criticize the brutality. the others say they don't deserve the excitement of the rodeo. >> the inmates can be king for a day. some people say who cares? i say what's one day? >> great day for a rodeo. >> it's about challenging the bull. >> the biggest prize is for guts and glory. the goal -- pull a chip off of a bull's head. it's a brutal event and many a man has sacrificed his blood and

>> did i tell you i got the price reduction? >> reporter: for dale darnet and dale shea, the answer was to form a committee. >> it was time. >> i think we needed to figure out ways where we could operate with a critical scale that saved us money and by merging my have naubled us. >> today they share office leads and share leads on buyers and houses and together they're doing much better than they did alone. >> being big in my mind isn't better and the biggest problem in my opinion, culture changes when you're big. >> b.j. has owned her own agency for nearly 20 years and with 13 employees, she ...

Very casual conversation. you see dale up to the front, bill would say, he would be a great partner. oh, it would be so great to be in the same office as them. >> today they're fully merged. they share office space, share leads on buyers and houses, and they say that together they're each doing much better than they did alone. >> we thought by finding another group that was similar to ours would be a great way to create more energy. >> it's very much part of this new size, that we are slightly bigger. >> being big, in my mind, isn't better. the biggest problem in my opinion with all that have ...

Oh, it would be so great to be in the same office as them. >> today they're fully merged. they share office space, share leads on buyers and houses, and they say that together they're each doing much better than they did alone. >> we thought by finding another group that was similar to ours would be a great way to create more energy. >> it's very much part of this new size, that we are slightly bigger. >> being big, in my mind, isn't better. the biggest problem in my opinion with all that have is the culture changes when they're big. >> b.j. has owned her own agency nearly 20 years. and with 1...