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Representatives from both sides, the reports claimed, held meetings in Mumbai over the last fortnight to salvage the deal.

Zee Entertainment Enterprises Ltd (ZEEL) is seeking rapprochement with Sony Group as it makes a last-ditch effort to resurrect a USD 10 billion merger, according to industry sources. After the Japanese multinational firm pulled the plug on its USD 10 billion merger deal in January, the Indian

Zee Entertainment Enterprises Ltd (ZEEL) is seeking rapprochement with Sony Group as it makes a last-ditch effort to resurrect a $10 billion merger, according to industry sources. After the Japanese multinational firm pulled the plug on its $10 billion merger deal in January, the Indian company reached out again to Sony to reconsider the termination and offered for talks this month, a source said. On the other hand, Sony is understood to be evaluating the proposal from Zee.

In August, 2022, Zee Entertainment Enterprises had entered into an Alliance Agreement with Star India for a sub-license of TV broadcasting rights of ICC Men's and Under 19 international matches from 2024 to 2027.

Sony had last month terminated the merger agreement with ZEEL to merge its two Indian entities, which could have created a $10-billion media entity