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SMBs Pin Growth Hopes on Customer-Centric Strategies in 2024

SMBs Pin Growth Hopes on Customer-Centric Strategies in 2024
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United Kingdom , United States , Stefania Viscusi , Greg Tavarez , Pin Growth Hopes , Customer Centric Strategies , North America ,

Digital-First Retailers Miles Ahead in Customer-Centricity

Digital-First Retailers Miles Ahead in Customer-Centricity
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Scott Silverman , New Wave , Customer Centric Strategies , Retailers Concentrate On Retention , Split On Privacy And , Big Tech , Vice President Product Marketing , Commercenext Summit ,

In the era of the DXP, has the CMS platform reached its end?


This article is sponsored by e-Spirit.
The global digital experience platform (DXP) market is set to register a CAGR of 12.07% over the forecast period of 2020 to 2025, according to the “Digital Experience Platform Market – Growth, Trends, Forecasts (2020-2025)” report.
This comes as companies aggressively develop customer-centric strategies to deliver a superior customer interaction.
Today, the sophistication of DXPs has enabled marketers to build and deliver optimised integrated user experiences across various digital channels. The growing integration of DXPs by marketers also lets them seamlessly reach customers through multiple digital devices, and promote cross-selling and upselling.
Sophisticated DXPs also have the incredible capability to collect and analyse customer buying behaviour and unify customer data obtained from multiple touch-points to create a centralised view, which is also a significant factor driving market growth. ....

Chee Koon Foong , Udo Straesser , Experience Platform Market , Content Management System , Digital Experience Platform , Customer Interaction , Customer Centric Strategies , User Experience , Omni Channel , அனுபவம் நடைமேடை சந்தை , உள்ளடக்கம் மேலாண்மை அமைப்பு ,