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Big, too fast, or sinking money into buildings or help, and it prepared them for hard times. so, you didn't have the loan money to work with, but you also didn't have the debt to be saddled with. >> that's correct. with us, since we've always worked out of our pocket and always made our cash flow work, i think we weren't hit with that when all the banks started tightening up on their money. >> reporter: at wichita state, the small business development center says such homegrown success stories are critical to this state's rebound. because, david may says, only a tiny fraction of new jobs come ...

Worked out of our pocket and cash flow work, i think we weren't hit with that when all the banks started tightening up with all their money. >> reporter: at wichita state the development center says such homegrown success stories are critical to the state's rebound. because, david may says, only a tiny fraction of new jobs come from out of state companies moving in. so what makes the difference between a small business that succeeds and one that does not? >> i think the biggest thing is probably customer focus. and it really starts with, i think, identifying a real need that exists and going a...

Problem. now lawmakers on capitol hill say that firm is in toyota's pocket. and they say that its study only included six toyotas so it cannot be trusted. do you have faith in the electrical grid of toyota? >> i have faith in toyota. toyota has been a phenomenal company operating in the united states for over 50 years. they always put customer safety and customer service before anything. absolutely anything. and our relationship with toyota is because of that customer focus. so i know everybody wants to get to the bottom, get to the truth, they want the security that -- but i want the facts to...

Customers interact with the product. and i know quickly how a product will do based on how people engage with. it. >> and one the customers engage, it's up to the employees to teach them how to use the product. >> our sales technique isn't you have to buy this right now. our technique is we're going to teach you how to use it, and then we can speak to the product as how it does improve the brain and how it works different parts of the brain. >> as marbles was developing its product line, the company quickly learned that its original customer focus may have been too narrow. >> we at first thoug...