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>> at this point a lot of it is about being there, which is why we haven't done too much of the video thing. a lot of it, it allows too much distance. like what our band is about, it's about breaking down distance. ♪ at night i wake up >> bruce was all about credibility and intelligence and integrity. so how would he translate his music and his attitude toward the world to what seemed like this frivolous world of the music video? bruce is not going to be next to a winking model on a sailboat. ♪ you can't start a fire ♪ you can't start a fire without a spark ♪ ♪ this gun's for hire >>...

♪ >> when he does that moonwalk, if you were sitting on the couch by the end of it, you were on the floor in front of the tv. you couldn't believe what you were seeing. >> i would say the moonwalk was really one of the first viral moments that affected rock history. the next week "thriller" started selling a million copies a week. >> i like michael jackson because he can sing good, he's bad, he knows how to dance. >> he's so sexy and so gorgeous. >> he's exciting! >> michael jackson is the man of the '80s. >> mtv starts to get pressure from cbs records, which was michael jackson's label. >> ...

Arms ♪ ♪ and tremble like a flower >> artists in the '80s, david bowie for that matter, realized if you want to make it, you've got to be on mtv. >> but there's one group that's not happy with mtv. many black artists who have been told their music doesn't fit the format. >> that's what's happening. we're being sat in the back of the bus television-style. and if pittman gets away with this and there are other cable shows that form, they're going to try it. >> mtv doesn't exclude black acts. what mtv does exclude is music that's not rock 'n' roll. >> mtv came out with no consideration on how...

"raising hell" has sold more than a million copies in just 13 weeks. a first for a rap record. >> the album is called "licensed to ill." that's a stupid name for an album. ♪ wake up late for school, man, you don't want to go ♪ ♪ you ask your mom please but she still says no ♪ >> hip-hop was our baby. this was our culture. this was our music. we created it. and then, here come the beastie boys and we were afraid we were going to lose it. ♪ you got to fight for your right to party ♪ >> then when we started listening to their music they really were funky and they could really get busy...

Place where we can get together ♪ >> it was the time when everybody was getting involved and everybody was expressing themselves loudly. we are having the best time ever. ♪ never gonna give you up ♪ never gonna let you down ♪ never gonna run around and desert you ♪ >> every audience needs to get fed. you know, we'd fed the pop audience. but where's the rock 'n' roll? ♪ oh, we're halfway there ♪ oh, living on a prayer ♪ take my hand ♪ we'll make it i swear >> bon jovi comes in with a huge record. ♪ pour some sugar on me >> def leppard. fantastic record. ♪ pour some sugar o...