FMCG companies: India's biggest FMCG companies are betting on online-only brands
Synopsis Large, traditional FMCG firms are setting up dedicated venture capital fund or investing directly in smaller startups that sell niche products through online-only channels. New Delhi: Large, traditional fast-moving consumer goods (FMCG) companies such as Nestle, Reckitt Benckiser, Wipro Consumer Care, Marico and Tata Consumer said they are intensifying focus on online-only brands and businesses. They are either setting up dedicated venture funds or investing in smaller startups that sell through online channels to consumers in response to ecommerce sales doubling and niche, evolving ...
Source: indiatimes.com