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Welcome back. we are continuing our conversation on amendment one in north carolina and the wedge between the black and the gay communities and joining me are aisha moody mills, and jennifer kresler of the american quality council and reverend ray barber from the american could sill of the naacp, and you guys were giving it to me good in the break. don't leave it all here in the ad space, because there are deep interconnections between the idea of a wedge which is historically silly. i want to remind americans and remind our viewers that the architect of the march on washington is not martin l...

The ad space, we saw onslaught of ads in florida that destroyed newt gingrich. santorum is undergoing that kind of onslaught right now from restore our future and romney campaign in michigan. row store our future is the super pac. >> bret: that backs romney. >> correct. they are putting money to other thing, arizona, all around. but this is incable, because in florida it was like 4-1 this spending. here, santorum hasn't been spending money on ads. it's all romney all the time. and still, you have some polls that show santorum in the lead. >> bret: for the meantime, gingrich has been off the ra...

Think is vieweds by a lot of folks not only as furthering his own movement and policy platforms he's pursuing but also to bolster the career of his son. >> thank you, amy. that new online presence for super sunday will inflate an already considerable audience of 115 million people expected to watch the big game on tv. all those eyeballs means advertisers will be scrambling to get their products into that coveted ad space, but it won't be cheap. nbc's craig melvin is chejoinine from indianapolis. how much money are the advertisers pouring into super sunday, craig? >> reporter: putting this in...

Their money. ask obama how it is to be president? he is in gridlock. he has not proposed a single thing that got passed. you know why? he doesn't run the government. the lobbyists do. >> but, buddy, you want a $100 limit for politics. look at rick santorums specifically. here is a guy that could not get ad space because it comes from the pricey boston market. perhaps he did not have the money to put in for those limited campaign advertising spots that he would be able to buy. so his message can't get there. do you think that you could really run a national campaign with $100 donations? >> abso...

A president who doesn't take their money. ask obama how it is to be president? he is in gridlock. he has not proposed a single thing that got passed. you know why? he doesn't run the government. the lobbyists do. >> but, buddy, you want a $100 limit for politics. look at rick santorums specifically. here is a guy that could not get ad space because it comes from the pricey boston market. perhaps he did not have the money to put in for those limited campaign advertising spots that he would be able to buy. so his message can't get there. do you think that you could really run a national campaign...