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Now as well. so, you know, consumption, particularly over the covid period, has only grown, as people have multitasked more and more, stayed at home a lot more and consumed a lot more content as well. so for advertisers, there are so many more places to reach people, but it's really important to think about where is grabbing the attention more so than anywhere else. and i think tv, in terms of how it's consumed, the platform and the big screen, as such, is still a very, very powerful converter of attention in making people recall the adverts, which is the really important thing as well, and, i...

Moment, but elon musk doesn't believe in the typical news cycle, which is why this stuff came out saturday night, friday night, on the weekends. we're in a new media era, consuming this stuff all the time. these people have a lot of power, but their power dissipates every single year. that makes me hopeful for the future. >> oh, gosh. i wish i had that hope. i do have a lot of faith that we can move mountains, but at the same time i know that hope is not a strategy, prayer is. i'm going to pray that people do find this information in other places, that they're hungry for it. the problem is the...

This actually came in a lot better than most economists were expecting. directionally we're moving in the right direction. is this something that folks and consumers are home are going to cheer in the streets about? absolutely not. inflation is still hovering near 40-year highs but going in the right direction. investors like it. it is starting to feel like maybe the medicine is working. maybe all of these rate hikes are starting to work and you're starting to see a meaningfully cooler inflation reports. >> with a lot of layoffs. >> well, yes, that, too. >> and that. >> sorry to rain on the pa...

>> go ahead, enes. >> i mean, congressman waltz. >> congressman waltz. go ahead. >> ainsley: enes? >> congressman waltz and i, you know, ad on nbc to raise awareness of the human abuses and the companies that are [inaudible] brutal behavior. we reserve the ad space tonight for monday. abc during the olympics. congressman waltz was informed by nbc they were not able to ad because of corporate logo. i think this is a form of censorship. we did not spread their logos because our legal team made sure everything in the ad complied by the nbc their guidelines. i mean, the bottom line is, nbc are afr...

In terms of ad space, 50 percent growth in digital, 31 percent in traditional media, it states.