GripThe Korea Economic Daily Global Edition
How a video call led to South Korea's first live commerce app “Hanna, look at this! Amazing right? It’s a whole new experience eating it here, where it comes from.” This conversation took place in the summer of 2017, when Hanna Kim received a video call that would change her life. Kim’s friend was visiting Hoengseong, Gangwon-do, a region famous for South Korean beef, or Hanwoo, when she called Kim to show her the savory meat sizzling on the grill live through the video call. “We hung up, but that image of Hanwoo stayed in my head for hours. I eventually...
Source: kedglobal.com