Page 14 - Daniel Ek News Today : Breaking News, Live Updates & Top Stories | Vimarsana

You've made can't stand? i haven't yet come to that. we aren't really getting direct communication from the government. we are a small, independent outlet. we do our work quite independently. i can't say the same for large media outlets in india. they may be hearing from the government more often, but no, we are not. having said that, there's always a sword hanging over all of us. as i said, if the government can overnight invoke emergency powers and put a bbc documentary out of circulation, knowing well that this would invite global attention, even criticism, then it's obviously significantly...

Listeners from zero to one, listening to no podcast, to listening to at least one podcast. and that will get more listeners spending more time with audio spoken audio in their ears. i think spotify has the opportunity to use its landscape, to use its apps, to use all of the infrastructure that it has to bring more potential listeners into the fold. i think the key is that daniel ek has sort of implied that he sees spotify's podcasting mission as mature now, that it should be evidencing its successes now. and i think that's the whole industry, which is always treated as kind of nascent, on the ...

Podcasts, it's advertising. then we have the head of spotify, daniel ek, saying, in hindsight, i probably got a bit carried away and overinvested relative to the uncertainty we saw shaping up in the market. and then also this week, we have louis theroux announcing a new podcast with spotify. so it's all going on and you could well be asking, what is going on? let's try and find out. nick hilton's a podcast industry analyst. he runs the production company poddo. nick, great to have you with us on the media show. help me out here. i'm trying to piece together what what's coming out of spotify. i...

The on the programme. i'm looking at figures from last year in the uk 5% of time spent listening to audio is podcasts. do you think perhaps that this is not to run podcasts down at all, that they need to be treated as a relatively small part of the audio offering, whether it's for spotify or anyone else? i actually thinkjust the opposite. i think spotify has a huge opportunity to bring potential listeners from zero to one, listening to no podcast, to listening to at least one podcast. and that will get more listeners spending more time with audio spoken audio in their ears. i think spotify has...

The person in charge of its podcast strategy left recently. bloomberg has been speaking to insiders and saying spotify�*s future isn't exclusive podcasts, it's advertising. then we have the head of spotify, daniel ek, saying, in hindsight, daniel ek, saying, in hindsight, i probably got a bit carried away and overinvested relative to the uncertainty we saw shaping up in the market. and then also this week, we have louis theroux announcing a new podcast with spotify. so it's all going on and you could well be asking, what is going on? let's try and find out. nick hilton's a podcast industry a...