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Prebiotic lolly: Funday on finding sugar-free sweet spot in Australia's healthy confectionery market


Prebiotic lolly: Funday on finding sugar-free sweet spot in Australia’s healthy confectionery market
Australian start-up Funday Natural Sweets is seeking to shake-up the confectionery market with sugar-free and functional products, including a prebiotic lolly.
The company currently has four SKUs, all of which contain no sugar, no sugar-alcohol, and with 7g of prebiotic.
The prebiotic is a form of fibre derived from the chicory root fiber and tapioca starch (IMO).
These ingredients deliver on the prebiotic function aiding gut health, but also help with texture and sweetness of the lolly.
In Australia, any product above 7g of fiber per serving can make a claim as a rich source of fiber.

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