Detailed text transcripts for TV channel - CNN - 20161122:17:32:00
The brand also comes with the trump organization expertise, in design, marketing, operations, almost like a franchise. business partners buy in, because it sells, and the trumps stay involved to make sure the brand doesn't get tarnished. daniel levenson, a south florida developer took over a failing trump property and fought to keep the trump brand. because he wanted to make sure he had access to ivanka and eric trump in almost every part of the deal. >> we wanted the association. they want the continuity of brand, and that works on both ends. it's profitable for everybody. >> reporter: in a f...
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